![]() "It's probably the most valuable naming rights inventory that we see for NBA teams," said Marks of the in-game TV signage. ![]() Also, brands can strike deals that include virtual ads and grant rotation on NBA sideline boards below the scorer's table. Jeff Marks, the CEO of Innovative Partnership Group, a sports business firm that helps negotiate agreements for teams, labeled the NBA ads as a "high-value asset" due to the on-court location. Laatz called the NBA virtual ads "disruptive, in a good way," as they have the potential of catching the viewers' attention. On the regional front, industry insiders suggest the ads solicit roughly $15,000 per quarter. To receive the national TV real estate, companies need to obtain significant media deals with the NBA and its partners. Networks are allowed two sponsors per game.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |